Software that has to hold.We build it, then we carry it.

Worth being accurate about: most weeks, Lock & Mercer is doing work for other people. This year that has meant rebuilding an independent business publication, a radio station in Western Kenya, and the country’s consumer federation. Those were briefs, with budgets and deadlines, from clients. Calling that something other than agency work is selling you a word.

The difference is narrower than a positioning line would like it to be, and it is this. We also build our own products, and then we keep them. SpaceYako is ours. We answer its support email, we chase the payment that failed at the gateway, and we take down the listing that turns out to be a scam. Living inside a product changes what we build into somebody else’s, because we already know which decisions turn into someone’s Saturday.