Michelle G. Gibson

Michelle G. Gibson owns the data side of the studio.

Two halves, and they pull against each other. The first is protection: what the products actually collect, on what basis, how long it is kept, and who can reach it. Most teams answer those questions after launch, which is the expensive time to answer them, because the honest answer usually changes something structural.

The second is measurement. The studio publishes a rule that no figure ships unless somebody can point at where it came from, and that rule needs an owner or it quietly becomes a slogan. She is the one who asks where a number came from before it goes on a slide, and she is comfortable being the reason a claim gets cut.

She works from Denver.