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Lock & Mercer

Deniz Aydın

Product

Deniz Aydın runs product at Lock & Mercer.

Most of the job happens before anybody writes code. What has to be true for this to work, which of those things is least certain, and how to find out cheaply. The answer is frequently not software at all. It is a conversation with a regulator or thirty phone calls to people who might pay.

The rest is holding a scope that fits in a quarter. A long build with nothing in production is a long build with no feedback, and a roadmap nobody has tested against a real user is a list of guesses in a nice font.

Works from Istanbul.

Deniz Aydın, Product
Role
Product
Company
Lock & Mercer
Based in
Istanbul, Türkiye

Responsible for

Decides what gets built and, more often, what does not. Scope, sequencing, and which constraint is actually load-bearing.

The rest of the team